Successful trade show programs and events require careful planning and attention to detail. To continue to grow and develop a program, the post-show evaluation is an integral part achieving objectives for current and future projects.
In part three of this series, you will learn about different type exhibits available for your international trade show program. It is more common for American exhibitors to own properties for trade shows in the U.S. but may need to rethink this practice when exhibiting overseas.
This is the second part of the series introducing American exhibit managers to international trade show management. In the last edition, the terminology differences were outlined to start and this blog will explore the differences and options for overseas exhibiting. When purchasing exhibit space, the choices are raw space or space only, shell scheme or participating in a pavilion.
“Size matters” is no joke when it applies to the height of your exhibit. Safety first is important to every exhibiting company and convention facilities. Trade show managements, professional/industry associations as well as venues across Europe are changing height restrictions, sometimes after the exhibitor service kit has been published. Exhibit managers and builders may not be advised of the change until they have submitted the exhibit designs for approval. In some cases the association is not aware of a venue height rule change when the exhibitor manual is published.