Trade show and event managers face situations people in corporate offices are not accustomed to seeing as well as solving problems on-site. Establishing your global branding in the exhibit design, showcasing new products and services may seem like the natural part of managing a corporate trade show program compared to Plan B situations. What about the unexpected? Reducing stress levels can be possible when being proactive and creating a trade show kit to be part of your exhibit.
Three parts of the trade show kit are for your staff, the exhibit, and office supplies.
Whether your business is large or small, trade show participation can increase your market share in the United States and abroad. Whether it is your first show or you are an experienced manager, evaluating the preparation process should be an ongoing part of planning. Booth design, deciding between an exhibit rental or purchase are only part of the equation for successful trade show programs.
Successful trade show programs and events require careful planning and attention to detail. To continue to grow and develop a program, the post-show evaluation is an integral part achieving objectives for current and future projects.
Is the trade show or special event over when the last box is sealed, flooring packed and the truck is heading back to the shop? As the baseball legend, Yogi Berra said, “It ain’t over till it’s over." Part of determining the return on investment (ROI) is more than tracking the leads and new contacts made at the show.
Are you ready to learn more about choosing your space at the next trade show? In the second part of this series, we will discuss considerations for your location, size, and configuration. Just like buying real estate, consider the “neighborhood” when reviewing space selection choices. Look at the floorplan from previous years for a historical perspective. Is the show getting larger or smaller? Can you see any trends for what your competitors have been doing with their location and size?