Exhibiting in Melbourne, Australia, the Land Down Under, is another opportunity to continue to expand and grow market share for U.S. companies. Being prepared and doing proper research into exhibit regulations and culture will give your company a competitive edge.
Getting to Melbourne is easy. Twenty-three international airlines fly into Melbourne. In addition to a valid passport you will need a valid visa or Electronic Travel Authority (ETA) before entering Australia. Melbourne has an excellent public transit system with direct access to the convention venues.
Australia is south of the equator so the seasons are reversed to what you experience in the U.S. Melbourne is typically a day ahead of your work day with a range in time zones from 12-17 hours difference to the U.S.
Power throughout Australia is 220-240 volt. The plug has a grounding pin and two flat prongs forming a “v” shape. Plan ahead for any demonstration equipment that will require transformers and remember to bring plug adapters.
Exhibit structures are custom fabrication as well as systems. Laminate is the most common material along with painted structure. Raised flooring is most common but is not always required so check your show regulations ahead of time. Ask your stand builder for double padding and quality roll carpet to provide more comfort for your staff and visitors.
Graphics can be produced from digital files. Digital prints, vinyl lettering and light box transparencies are all readily available. Most exhibit builders can work with files posted on ftp sites, or other electronic transfer programs.
Avoid the stress of working overseas by taking time to prepare and selecting experienced contractors. G’day mates and have a great show!