Companies participating in international trade shows have the same primary objective, to increase market share. Planning and executing a show in an unfamiliar country presents a unique challenge to exhibit managers. Rio de Janeiro is a key market for Latin America and in addition to hosting the Olympics in 2016, it is home to major exhibitions. Utilizing an exhibition service contractor experienced working in Brazil, enables you to focus on achieving your objectives and eliminates unexpected surprises.
By law, your exhibit must be registered with Rio’s Municipal Treasury. One week prior to the show, the exhibitor (or exhibit builder) completes a form, presents a copy of the contract from the organizer, and a copy of the passport of each person who will be at the exhibit. Once the requirements are met, the registration stamp can be completed.
If your company is exhibiting medical products or equipment, they must be registered with the Brazilian Health Ministry. This process will take a few days but will facilitate clearing Customs.
Exhibit structures can be system as well as custom fabrication. “Napa” is plastic type fabric is commonly used instead of laminate as well as with painted structure. Raised flooring is frequently used but not always required.
Graphics can be produced by downloading from ftp sites or emailed files. Digital prints, vinyl lettering and light boxes can be produced locally. Ask your contractor to check any graphic or literature translations to Portuguese for accuracy.
Electrical current is 110v. The power sockets are two round prongs and three for grounded outlets. You will need a plug adapter and transformer if you travel outside the city as electrical current varies throughout Brazil.
Rio’s time zone is just a few hours ahead of most U.S. cities so you can easily communicate in real time. It is south of the equator so be aware of the climate change.