Trade show and event managers are using technology outside the exhibit as well as in the booth. Mobile apps are now incorporated into the marketing plan to increase booth traffic, engage attendees before, during and after the show. Interactive technology is not just to be considered in the exhibit design. Utilizing event apps can be part of the overall trade show plan.
Apps will keep your company connected with customers about presentations and special events in real time. There are several ways to use mobile apps to maximize your return on investment for the show.