Blog

Tue, 07/12/2016 - 12:02pm
Plan A, Plan B, Plan C

 

Exhibit and event managers are always ready with alternate solutions when the unexpected happens. Missing freight, damaged graphics, and flight delays are not uncommon problems at trade shows. When companies are signing contracts for exhibit space, there is often a clause about “Force Majeure,” unforeseeable circumstances that prevent someone from fulfilling a contract. In years gone by, most exhibit managers thought concerning a natural disaster like earthquake, hurricane, or tornado. The reality we now live in also includes terrorist attacks.

Tue, 05/03/2016 - 5:14pm
Multicolor Question Marks on a White Background

Whether your business is large or small, trade show participation can increase your market share in the United States and abroad. Whether it is your first show or you are an experienced manager, evaluating the preparation process should be an ongoing part of planning. Booth design, deciding between an exhibit rental or purchase are only part of the equation for successful trade show programs.

Tue, 02/23/2016 - 6:08pm
Munich Loves You Postcard

Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world renowned financial and publishing center. The New Munich Trade Fair Centre was the first exhibition centre worldwide to gain the certificate 'Energy Efficient Enterprise' from the technical inspection authorities. Trade show managers will find exhibition facilities designed with exhibitors in mind for function, accessibility and beauty.

Tue, 01/26/2016 - 10:00am
Magnifying glass over the word Strategy

Successful trade show programs and events require careful planning and attention to detail. To continue to grow and develop a program, the post-show evaluation is an integral part achieving objectives for current and future projects. In this second edition of the series, we will focus on the exhibit design in the post-show evaluation.

Wed, 01/06/2016 - 12:00pm
Examining Statistics

Is the trade show or special event over when the last box is sealed, flooring packed and the truck is heading back to the shop? As the baseball legend Yogi Berra said, “It ain’t over till it’s over." Part of determining the return on investment (ROI) is more than tracking the leads and new contacts made at the show. When returning to the office, make time for thoughtful evaluation of  all aspects of the trade show or event when it is still fresh in your mind.

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