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Tue, 12/15/2015 - 10:25am
Currency

Exhibitor Magazine reports 72% of U.S. companies are exhibiting overseas to increase market share. There are options for exhibit managers at smaller companies can also “test the waters” in a cost effectively. This article will outline some the options for purchasing shell scheme space, exhibiting in a U.S. pavilion, or possibly shipping a pop-up. Company branding opportunities may be reduced but can still be possible to introduce your company to new markets.

Shipping Pop-Up or Banner Stand

Mon, 11/16/2015 - 3:36pm
Checklist | Global Exhibit Management

Planning for international trade shows and events involves attention to details and these travel tips will help you and your team as well. An international event starts with selecting the venue, establishing strategic goal, and arranging the support staff is only the beginning. Exhibit design, pre-show marketing, benchmarks for measuring return on investment, booth logistics are just part of the implementation process for an overseas booth.

Fri, 10/23/2015 - 10:58am
Travel Tips | Global Exhibit Management

International exhibit and event managers manage various challenges associated with implementing trade show programs. While overseas travel can be fun and rewarding, long haul flights are not easy. Budget restrictions and company travel policies may not allow for business class travel. Here are some tips to share with trade show team members, many of whom may not be experienced travelers, to make transoceanic flights easier.

Tue, 10/13/2015 - 11:30am
Scotland | Global Exhibit Management

Edinburgh, the capital of Scotland, is among most beautiful European capital cities. From NATO to MTV Europe, Edinburgh is a UNESCO World Heritage Site that attracts diverse audiences. The city’s exhibition and conference facilities integrate history and old world charm with state-of-the art venues. Trade show and event managers will appreciate the diversity of venues for conventions or product launches. What other city can boast a castle that hosted a Rod Stewart concert? The city centre enables attendees to enjoy all that Edinburgh has to offer from Edinburgh Castle, the Royal Mile and Palace of Holyroodhouse.

Tue, 09/15/2015 - 6:32pm
Picking Trade Show Space | Global Exhibit Management

Are you ready to learn more about choosing your space at the next trade show? In the second part of this series, we will discuss considerations for your location, size and configuration. Just like buying real estate, consider the “neighborhood” when reviewing space selection choices. Look at the floorplan from previous years for a historical perspective. Is the show getting larger or smaller? Can you see any trends for what your competitors have been doing with their location and size? Look to see if ceiling heights in the halls are noted, particularly if you have a tower that requires a specific clearance.

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