Planning for international trade shows and events involve attention to details and these travel tips will help you and your team as well. An international event starts with selecting the venue, establishing a strategic goal, and arranging the support staff is only the beginning. Exhibit design, pre-show marketing, benchmarks for measuring return on investment, booth logistics are just part of the implementation process for an overseas booth.
International exhibit and event managers manage various challenges associated with implementing trade show programs. While overseas travel can be fun and rewarding, long-haul flights are not easy. Budget restrictions and company travel policies may not allow for business class travel. Here are some tips to share with trade show team members, many of whom may not be experienced travelers, to make transoceanic flights easier.
Edinburgh, the capital of Scotland, is among most beautiful European capital cities. From NATO to MTV Europe, Edinburgh is a UNESCO World Heritage Site that attracts diverse audiences. The city’s exhibition and conference facilities integrate history and old-world charm with state-of-the-art venues. Trade show and event managers will appreciate the diversity of venues for conventions or product launches. What other cities can boast a castle that hosted a Rod Stewart concert? The city centre enables attendees to enjoy all that Edinburgh has to offer from Edinburgh Castle, the Royal Mile, and Palace of Holyroodhouse.
Are you ready to learn more about choosing your space at the next trade show? In the second part of this series, we will discuss considerations for your location, size, and configuration. Just like buying real estate, consider the “neighborhood” when reviewing space selection choices. Look at the floorplan from previous years for a historical perspective. Is the show getting larger or smaller? Can you see any trends for what your competitors have been doing with their location and size? Look to see if ceiling heights in the halls are noted, particularly if you have a tower that requires a specific clearance.
In the United States, the saying “location, location, location” is commonly associated with real estate but is it equally important in buying your trade show exhibit space. In this two-part series, we will provide information that will help ease the stress of space selection by sharing information we’ve learned from our experience with global trade shows. Exhibitions are a marketing investment companies make and although the exhibit space is only rented for a particular show, careful thought should be given when selecting your location.