Is the trade show or special event over when the last box is sealed, flooring packed and the truck is heading back to the shop? As the baseball legend, Yogi Berra said, “It ain’t over till it’s over." Part of determining the return on investment (ROI) is more than tracking the leads and new contacts made at the show. When returning to the office, make time for thoughtful evaluation of all aspects of the trade show or event when it is still fresh in your mind.
Exhibitor Magazine reports 72% of U.S. companies are exhibiting overseas to increase market share. There are options for exhibit managers at smaller companies can also “test the waters” in a cost effective way. This article will outline some the options for purchasing shell scheme space, exhibiting in a U.S. pavilion, or possibly shipping a pop-up. Company branding opportunities may be reduced but can still be possible to introduce your company to new markets.
Shipping Pop-Up or Banner Stand
Planning for international trade shows and events involve attention to details and these travel tips will help you and your team as well. An international event starts with selecting the venue, establishing a strategic goal, and arranging the support staff is only the beginning. Exhibit design, pre-show marketing, benchmarks for measuring return on investment, booth logistics are just part of the implementation process for an overseas booth.
International exhibit and event managers manage various challenges associated with implementing trade show programs. While overseas travel can be fun and rewarding, long-haul flights are not easy. Budget restrictions and company travel policies may not allow for business class travel. Here are some tips to share with trade show team members, many of whom may not be experienced travelers, to make transoceanic flights easier.
Edinburgh, the capital of Scotland, is among most beautiful European capital cities. From NATO to MTV Europe, Edinburgh is a UNESCO World Heritage Site that attracts diverse audiences. The city’s exhibition and conference facilities integrate history and old-world charm with state-of-the-art venues. Trade show and event managers will appreciate the diversity of venues for conventions or product launches. What other cities can boast a castle that hosted a Rod Stewart concert? The city centre enables attendees to enjoy all that Edinburgh has to offer from Edinburgh Castle, the Royal Mile, and Palace of Holyroodhouse.