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With COVID-19 vaccinations underway globally, exhibitions and conferences will be gearing up in the coming months. This is an exciting time for trade shows and events. While surveys of C-Suite executives indicate they miss face-to-face interactions at exhibitions, the addition of hybrid digital formats enables exhibitors to increase their market by engaging with their customers both live and digitally. For live trade shows, new cleaning protocols are now standard at venues, hotels, airlines and rental cars so exhibitors and attendees will feel comfortable traveling again.