Geneva is more than the city of peace; it’s a major European economic center and important exhibition destination. American companies looking to expand market share should consider participating in trade shows and events held in Geneva. Home to the European headquarters of the United Nations and International Red Cross, major multinational organizations are also based in Geneva. Exhibition management companies and professional societies have hosted successful trade shows and events in Geneva for decades.
Many people around the world remember a loveable frog singing a song about being green. Who could have guessed that years later we all want to be green, particularly in the exhibition and event business. As exhibit and event team members travel, Smartphone and android devices are the new normal instead of paper boarding passes.