Which is the best exhibit management fit for your trade show program? Here are four options to help you discover the right fit for your company.
Trade shows continue to evolve and incorporate new ways to engage attendees in meaningful ways. An exhibition provides a face-to-face sales opportunity to interact with prospective and existing customers. Experiential marketing in an exhibit is another way to achieve strategic goals and increase market share. Whether your company is exhibiting in the U.S. or overseas, consider these guidelines as you start your planning.
Exhibiting in Melbourne, Australia, the Land Down Under, is another opportunity to expand and grow market share for U.S. companies. Being prepared and doing proper research into exhibit regulations and culture will give your company a competitive edge. Before planning your exhibit or event in Australia, use the following tips to make your show successful.
• A visa is required to enter Australia. Instead of a stamp in your passport, the visa is electronic and the application can be completed online.
How to use your budget wisely when traveling to trade shows over seas. VAT taxes can be confusing -- make sure you apply for refunds where possible.
“Safety First” is a catchphrase that’s been around for years and applies to many situations. Convention and exhibition centers worldwide strive to provide a safe environment for visitors during trade shows and conferences as well as to everyone in the hall during installation and dismantle. Exhibits are designed and built to adhere to safety regulations so booth staff and guests don’t have to worry about the booth catching fire or structural pieces falling. In addition to exhibit structural safety, exhibit managers need to incorporate venue emergency procedure plans into booth staff training.