Trade show and event managers deliver the marketing message and branding for their company in a unique environment. There is no substitute for face-to-face selling at an exhibition. The information gathered will increase the ROI (Return on Investment) by measuring the quality of leads that become sales but also listening to attendees is invaluable. Video presentations, live demonstrations, graphics are sending the message outward, but it is more important to listen.
Using mobile apps on your phone during a trade show to help keep you connected to customers and prospects will contribute to a successful trade show.
Trade show exhibitions present a unique selling environment for face-to-face marketing that is unique in our current online environment.
It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too.