Exhibitor Show 2014 had the theme “Keep Moving” which is very appropriate for an industry that never stands still. Exhibiting companies and all the related service providers are in constant motion whether at a trade show, closing a show preparing for the upcoming schedule. Exhibition designers are looking for new products and technologies to create selling environments to deliver the marketing message for exhibitors.
Euroshop 2014 is closed and time to reflect on what new ideas, products and services were highlighted for exhibition stand design companies. Although the halls that featured store refrigeration equipment and fixtures are not as exciting for trade show exhibit attendees, there is always something interesting to see in every hall. Record breaking attendance figures reflect the importance of the show.
All around the world, so many eyes are on the 2014 Winter Olympics in Sochi, Russia. Whether viewing on televisions, computers, or mobile devices, the world is watching athletes who have dedicated themselves to pursuit of athletic excellence. How many of those millions of viewers consider the parallel to exhibitions? There are so many ways large international trade shows are similar to the Olympic Games.
Companies participating in international trade shows have the same primary objective, to increase market share. Planning and executing a show in an unfamiliar country presents a unique challenge to exhibit managers. Rio de Janeiro is a key market for Latin America and in addition to hosting the Olympics in 2016, it is home to major exhibitions.
International travel is exciting and will be enjoyable for you and your staff if careful planning for safe journeys is done prior to travel. A travel nightmare can be avoided for an overseas trade show or corporate event by keeping current with regulations and taking safety precautions.