The exhibition industry around the world is becoming as green as the loveable frog singing about being green. Overseas exhibit builders have been in the forefront of re-purposing trade show displays for many years. One reason is out of necessity because of high cost for warehousing. Rental exhibits are more common than owning exhibit properties because it is more cost effective. This also gives exhibitors more flexibility in designs to adapt to delivering their marketing message.
Many people around the world remember a loveable frog singing a song about being green.Who could have guessed that years later we all want to be green, particularly in the exhibition and event business.As exhibit and event team members travel, Smartphone and android devices are the new normal instead of paper boarding passes.EDPA (Exhibit Designers and Producers Association) has launched the Zero Waste Challenge to members to push the boundaries of exhibition design both in the shop and on the trade show floor.Corporations are lookin
Exhibiting in Melbourne, Australia, the Land Down Under, is another opportunity to continue to expand and grow market share for U.S. companies. Being prepared and doing proper research into exhibit regulations and culture will give your company a competitive edge.
Exhibitor Show 2014 had the theme “Keep Moving” which is very appropriate for an industry that never stands still. Exhibiting companies and all the related service providers are in constant motion whether at a trade show, closing a show preparing for the upcoming schedule. Exhibition designers are looking for new products and technologies to create selling environments to deliver the marketing message for exhibitors.
Euroshop 2014 is closed and time to reflect on what new ideas, products and services were highlighted for exhibition stand design companies. Although the halls that featured store refrigeration equipment and fixtures are not as exciting for trade show exhibit attendees, there is always something interesting to see in every hall. Record breaking attendance figures reflect the importance of the show.