Technology in trade show exhibits is more than just special lighting effects and video walls. Radio Frequency Identification (RFID), is an exciting technology that captures valuable information exhibit managers can use to measure who visits the exhibit, how long they stay and what areas attract the most attention. Organizers have embedded RFID chips in badges to gather show data but now exhibit managers can use the same technology within their trade show booth.
U.S. companies are increasing their global market share by participating in international exhibitions. Marketing programs are expanding to include exhibiting overseas to take products and services to the market in a face-to-face selling environment. As you are planning where to exhibit, also consider how to exhibit. Here are some criteria to consider whether to ship an existing property or rent locally.
While worldwide travel can be exciting, waiting in long lines at airport security checkpoints can be frustrating. Trade show managers spend time waiting for space selection, budget approvals, and freight deliveries. Though there is so much waiting time exhibit and event professionals can’t control, now flying through airport lines faster is possible with trusted traveler programs.
Geneva is more than the city of peace; it’s a major European economic center and important exhibition destination. American companies looking to expand market share should consider participating in trade shows and events held in Geneva. Home to the European headquarters of the United Nations and International Red Cross, major multinational organizations are also based in Geneva. Exhibition management companies and professional societies have hosted successful trade shows and events in Geneva for decades.
Trade show and event managers deliver the marketing message and branding for their company in a unique environment. There is no substitute for face-to-face selling at an exhibition. The information gathered will increase the ROI (Return on Investment) by measuring the quality of leads that become sales but also listening to attendees is invaluable. Video presentations, live demonstrations, graphics are sending the message outward, but it is more important to listen.