Successful international trade show planning encompasses more than just an exhibition stand design. Event and exhibit program implementation require attention to detail and careful planning. In the midst of the logistics, experienced marketing managers and personnel who travel long distances should also look after their health.
Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition. Stand design has evolved many times over since that opening day.
As the global marketplace expands more companies are participating in overseas exhibitions. Successful trade show planning isn’t just about the stand design. Safety for employees while traveling is as important to corporate management as securing new business in foreign markets. Staff members will be confident when embarking on an overseas trip for exhibitions when they are informed about current safety precautions.
The exhibition industry around the world is becoming as green as the loveable frog singing about being green. Overseas exhibit builders have been in the forefront of re-purposing trade show displays for many years. One reason is out of necessity because of high cost for warehousing. Rental exhibits are more common than owning exhibit properties because it is more cost effective. This also gives exhibitors more flexibility in designs to adapt to delivering their marketing message.
Many people around the world remember a loveable frog singing a song about being green.Who could have guessed that years later we all want to be green, particularly in the exhibition and event business.As exhibit and event team members travel, Smartphone and android devices are the new normal instead of paper boarding passes.EDPA (Exhibit Designers and Producers Association) has launched the Zero Waste Challenge to members to push the boundaries of exhibition design both in the shop and on the trade show floor.Corporations are lookin