In part three of this series, you will learn about different type exhibits available for your international trade show program. It is more common for American exhibitors to own properties for trade shows in the U.S. but may need to rethink this practice when exhibiting overseas. Several options are available from custom fabrication, modular, system or “build and burn”, renting or owning should be considered when planning an international exhibit program.
This is the second part of the series introducing American exhibit managers to international trade show management. In the last edition, the terminology differences were outlined to start and this blog will explore the differences and options for overseas exhibiting. When purchasing exhibit space, the choices are raw space or space only, shell scheme or participating in a pavilion. Here is more information on the choices and what to expect.
American companies looking to expand their market share are increasing participation in overseas trade shows. An exhibit managers’ first experience with foreign shows may be overwhelming. This four-part series will share information to reduce stress in planning for international exhibits and events. Don’t worry, there won’t be any pop tests as we explore what you need to know to get started working abroad.
It may seem like a foreign language but it’s just the words that are different when exhibiting overseas. Here is a list to start increasing your international trade show vocabulary:
Dubai is a hot spot for event and exhibit managers looking to help their company to expand market share and it’s not just because of the high temperatures in the summer. Dubai is a global city and business hub in the Persian Gulf that is hosting major trade shows across all industries. The economy is rich in history as a trade center because it has always been an important port of call. Known today for oil, in the early days it was a fishing village and famous for pearl trading. Exhibition venues are as sleek and modern as the city itself.
Singapore, the “Lion City,” has a rich history as an international trade city. Major exhibitions have been held in Singapore for many years for all industries including medical, telecommunications, and aerospace trade shows. The International Congress and Convention Association, ICCA, has recognized Singapore as Asia’s Top Convention City for the 12th consecutive year for hosting global exhibits and events. International trade show managers find Singapore a great city with plenty of venues, accommodations, and easy access from around the world.