Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center. The New Munich Trade Fair Centre was the first exhibition centre worldwide to gain the certificate 'Energy Efficient Enterprise' from the technical inspection authorities.
Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition.
Euroshop 2014 is closed and time to reflect on what new ideas, products and services were highlighted for exhibition stand design companies.
Although the halls that featured store refrigeration equipment and fixtures are not as exciting for trade show exhibit attendees, there is always something interesting to see in every hall. Record breaking attendance figures reflect the importance of the show.