Geneva is more than the city of peace; it’s a major European economic center and important exhibition destination. American companies looking to expand market share should consider participating in trade shows and events held in Geneva. Home to the European headquarters of the United Nations and International Red Cross, major multinational organizations are also based in Geneva. Exhibition management companies and professional societies have hosted successful trade shows and events in Geneva for decades.
Exhibit and event managers are always ready with alternate solutions when the unexpected happens. Missing freight, damaged graphics, and flight delays are not uncommon problems at trade shows. When companies are signing contracts for exhibit space, there is often a clause about “Force Majeure,” unforeseeable circumstances that prevent someone from fulfilling a contract. In years gone by, most exhibit managers thought concerning a natural disaster like earthquake, hurricane, or tornado. The reality we now live in also includes terrorist attacks.
Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center. The New Munich Trade Fair Centre was the first exhibition centre worldwide to gain the certificate 'Energy Efficient Enterprise' from the technical inspection authorities.
Edinburgh, the capital of Scotland, is among most beautiful European capital cities. From NATO to MTV Europe, Edinburgh is a UNESCO World Heritage Site that attracts diverse audiences. The city’s exhibition and conference facilities integrate history and old-world charm with state-of-the-art venues. Trade show and event managers will appreciate the diversity of venues for conventions or product launches. What other cities can boast a castle that hosted a Rod Stewart concert?
Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition.
Euroshop 2014 is closed and time to reflect on what new ideas, products and services were highlighted for exhibition stand design companies.
Although the halls that featured store refrigeration equipment and fixtures are not as exciting for trade show exhibit attendees, there is always something interesting to see in every hall. Record breaking attendance figures reflect the importance of the show.
Paris is one of the most recognized capital cities in Europe. Widely known for its cultural and historic landmarks, it is also a significant business center. Paris exhibition venues host international trade shows in all industries.
Wherever staff members are coming from, getting to Paris is easy arriving into Charles DeGaulle or Orly International airports. Access to the city from both airports is available via local (RER) train service, buses and taxis. In the city, taxis are available but the Metro subway and buses are more cost effective.