How to use your budget wisely when traveling to trade shows over seas. VAT taxes can be confusing -- make sure you apply for refunds where possible.
Here are a few tips for when you take your trade show exhibit to Geneva, Switzerland. Not a part of the European Union, there are a few items to make note of.
Trade show and event managers deliver the marketing message and branding for their company in a unique environment. There is no substitute for face-to-face selling at an exhibition. The information gathered will increase the ROI (Return on Investment) by measuring the quality of leads that become sales but also listening to attendees is invaluable. Video presentations, live demonstrations, graphics are sending the message outward, but it is more important to listen.
Using mobile apps on your phone during a trade show to help keep you connected to customers and prospects will contribute to a successful trade show.