Trade Show

Trade Show Budget Builder

Every exhibit and event manager wants to increase their budget to achieve marketing goals and objectives. Many American companies are missing an opportunity to increase the annual budget by reclaiming Value Added Tax (VAT) or Goods Services Tax (GST) taxes that are paid on overseas events. VAT is a transaction tax on goods and services charged around the world. The tax may be listed as VAT, GST, MWST or consumption tax and can be refunded from Western Europe, Canada, Taiwan, and South Korea.

Exhibiting in Munich is Marvelous – Read More About It Here

Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center. The New Munich Trade Fair Centre was the first exhibition centre worldwide to gain the certificate 'Energy Efficient Enterprise' from the technical inspection authorities.

Post Trade Show Evaluation Strategy – A Two Part Series

Is the trade show or special event over when the last box is sealed, flooring packed and the truck is heading back to the shop? As the baseball legend, Yogi Berra said, “It ain’t over till it’s over." Part of determining the return on investment (ROI) is more than tracking the leads and new contacts made at the show. When returning to the office, make time for thoughtful evaluation of all aspects of the trade show or event when it is still fresh in your mind.

Tips to Choosing Your Trade Show Space – Part 1

In the United States, the saying “location, location, location” is commonly associated with real estate but is it equally important in buying your trade show exhibit space. In this two-part series, we will provide information that will help ease the stress of space selection by sharing information we’ve learned from our experience with global trade shows.

How Do Trade Shows Impact Marketing Programs?

Executive leaders may ask or question, what is the power of trade shows in the marketing program? Exhibitions are a unique selling environment and there is no substitute for face-to-face marketing. New products, services and branding, are presented to existing and new customers that generate immediate feedback that isn’t possible with an advertisement or on the internet.

Is Your Company Website Mobile Friendly?

Technology and social media impact trade show and marketing programs both in the U.S. and at international events as well. It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too. The latest search engine algorithm change for mobile devices could leave your website off searches if it is not formatted for tablets and smart phones. Exhibit graphics and messaging incorporate social media and QR codes to engage the audience so mobile access should be incorporated as well.