Trade Show

Trade Show Budget Builder

Every exhibit and event manager wants to increase their budget to achieve marketing goals and objectives. Many American companies are missing an opportunity to increase the annual budget by reclaiming Value Added Tax (VAT) or Goods Services Tax (GST) taxes that are paid on overseas events. VAT is a transaction tax on goods and services charged around the world. The tax may be listed as VAT, GST, MWST or consumption tax and can be refunded from Western Europe, Canada, Taiwan, and South Korea.

Guide to Exhibiting in Geneva


Geneva is more than the city of peace; it’s a major European economic center and important exhibition destination. American companies looking to expand market share should consider participating in trade shows and events held in Geneva. Home to the European headquarters of the United Nations and International Red Cross, major multinational organizations are also based in Geneva. Exhibition management companies and professional societies have hosted successful trade shows and events in Geneva for decades.

3 Listening Tips to Increase Trade Show Sales

Trade show and event managers deliver the marketing message and branding for their company in a unique environment. There is no substitute for face-to-face selling at an exhibition. The information gathered will increase the ROI (Return on Investment) by measuring the quality of leads that become sales but also listening to attendees is invaluable. Video presentations, live demonstrations, graphics are sending the message outward, but it is more important to listen.

Tips for Using Event Apps for Trade Show Success

Trade show and event managers are using technology outside the exhibit as well as in the booth. Mobile apps are now incorporated into the marketing plan to increase booth traffic, engage attendees before, during and after the show. Interactive technology is not just to be considered in the exhibit design. Utilizing event apps can be part of the overall trade show plan.

How to Create A Three Part Trade Show Kit

Trade show and event managers face situations people in corporate offices are not accustomed to seeing as well as solving problems on-site. Establishing your global branding in the exhibit design, showcasing new products and services may seem like the natural part of managing a corporate trade show program compared to Plan B situations. What about the unexpected? Reducing stress levels can be possible when being proactive and creating a trade show kit to be part of your exhibit.

Force Majeure 5 Tips for Trade Show Success and Safety

Exhibit and event managers are always ready with alternate solutions when the unexpected happens. Missing freight, damaged graphics, and flight delays are not uncommon problems at trade shows. When companies are signing contracts for exhibit space, there is often a clause about “Force Majeure,” unforeseeable circumstances that prevent someone from fulfilling a contract. In years gone by, most exhibit managers thought concerning a natural disaster like earthquake, hurricane, or tornado. The reality we now live in also includes terrorist attacks.

Exhibiting in Munich is Marvelous – Read More About It Here

Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center. The New Munich Trade Fair Centre was the first exhibition centre worldwide to gain the certificate 'Energy Efficient Enterprise' from the technical inspection authorities.

Post Trade Show Evaluation Strategy – A Two Part Series

Is the trade show or special event over when the last box is sealed, flooring packed and the truck is heading back to the shop? As the baseball legend, Yogi Berra said, “It ain’t over till it’s over." Part of determining the return on investment (ROI) is more than tracking the leads and new contacts made at the show. When returning to the office, make time for thoughtful evaluation of all aspects of the trade show or event when it is still fresh in your mind.

Three Low Budget Options for International Trade Show Exhibitors

Exhibitor Magazine reports 72% of U.S. companies are exhibiting overseas to increase market share. There are options for exhibit managers at smaller companies can also “test the waters” in a cost effective way. This article will outline some the options for purchasing shell scheme space, exhibiting in a U.S. pavilion, or possibly shipping a pop-up. Company branding opportunities may be reduced but can still be possible to introduce your company to new markets.

Shipping Pop-Up or Banner Stand