This is the second part of the series introducing American exhibit managers to international trade show management. In the last edition, the terminology differences were outlined to start and this blog will explore the differences and options for overseas exhibiting. When purchasing exhibit space, the choices are raw space or space only, shell scheme or participating in a pavilion. Here is more information on the choices and what to expect.
American companies looking to expand their market share are increasing participation in overseas trade shows. An exhibit managers’ first experience with foreign shows may be overwhelming. This four-part series will share information to reduce stress in planning for international exhibits and events. Don’t worry, there won’t be any pop tests as we explore what you need to know to get started working abroad.
Successful international trade show planning encompasses more than just an exhibition stand design. Event and exhibit program implementation require attention to detail and careful planning. In the midst of the logistics, experienced marketing managers and personnel who travel long distances should also look after their health.
Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition.
As the global marketplace expands more companies are participating in overseas exhibitions. Successful trade show planning isn’t just about the stand design. Safety for employees while traveling is as important to corporate management as securing new business in foreign markets. Staff members will be confident when embarking on an overseas trip for exhibitions when they are informed about current safety precautions.
Many people around the world remember a loveable frog singing a song about being green. Who could have guessed that years later we all want to be green, particularly in the exhibition and event business. As exhibit and event team members travel, Smartphone and android devices are the new normal instead of paper boarding passes.
Exhibitor Show 2014 had the theme “Keep Moving” which is very appropriate for an industry that never stands still. Exhibiting companies and all the related service providers are in constant motion whether at a trade show, closing a show preparing for the upcoming schedule. Exhibition designers are looking for new products and technologies to create selling environments to deliver the marketing message for exhibitors.
Companies participating in international trade shows have the same primary objective: to increase their market share. Planning and executing a show in an unfamiliar country presents a unique challenge to exhibit managers. Rio de Janeiro is a key market for Latin America and in addition to hosting the Olympics in 2016, it is home to major exhibitions.
International travel is exciting and will be enjoyable for you and your staff if careful planning for safe journeys is done prior to travel. A travel nightmare can be avoided for an overseas trade show or corporate event by keeping current with regulations and taking safety precautions.
Paris is one of the most recognized capital cities in Europe. Widely known for its cultural and historic landmarks, it is also a significant business center. Paris exhibition venues host international trade shows in all industries.
Wherever staff members are coming from, getting to Paris is easy arriving into Charles DeGaulle or Orly International airports. Access to the city from both airports is available via local (RER) train service, buses and taxis. In the city, taxis are available but the Metro subway and buses are more cost effective.