Planning

Introduction to International Exhibiting - Part 2

This is the second part of the series introducing American exhibit managers to international trade show management. In the last edition, the terminology differences were outlined to start and this blog will explore the differences and options for overseas exhibiting. When purchasing exhibit space, the choices are raw space or space only, shell scheme or participating in a pavilion. Here is more information on the choices and what to expect.

Introduction to International Exhibiting

American companies looking to expand their market share are increasing participation in overseas trade shows. An exhibit managers’ first experience with foreign shows may be overwhelming. This four-part series will share information to reduce stress in planning for international exhibits and events. Don’t worry, there won’t be any pop tests as we explore what you need to know to get started working abroad.

Eye On London For Trade Shows

Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition.

Trade Show Planning For Safe Journeys

As the global marketplace expands more companies are participating in overseas exhibitions. Successful trade show planning isn’t just about the stand design. Safety for employees while traveling is as important to corporate management as securing new business in foreign markets. Staff members will be confident when embarking on an overseas trip for exhibitions when they are informed about current safety precautions.

 

Exhibitor Show 2014 "Keep Moving"

Exhibitor Show 2014 had the theme “Keep Moving” which is very appropriate for an industry that never stands still. Exhibiting companies and all the related service providers are in constant motion whether at a trade show, closing a show preparing for the upcoming schedule. Exhibition designers are looking for new products and technologies to create selling environments to deliver the marketing message for exhibitors.

International Tradeshows: Remarkable Rio de Janeiro

Companies participating in international trade shows have the same primary objective: to increase their market share. Planning and executing a show in an unfamiliar country presents a unique challenge to exhibit managers. Rio de Janeiro is a key market for Latin America and in addition to hosting the Olympics in 2016, it is home to major exhibitions.

Parlez-vous Paris?

Paris is one of the most recognized capital cities in Europe. Widely known for its cultural and historic landmarks, it is also a significant business center. Paris exhibition venues host international trade shows in all industries.

Wherever staff members are coming from, getting to Paris is easy arriving into Charles DeGaulle or Orly International airports. Access to the city from both airports is available via local (RER) train service, buses and taxis. In the city, taxis are available but the Metro subway and buses are more cost effective.