Trade show and event managers deliver the marketing message and branding for their company in a unique environment. There is no substitute for face-to-face selling at an exhibition. The information gathered will increase the ROI (Return on Investment) by measuring the quality of leads that become sales but also listening to attendees is invaluable. Video presentations, live demonstrations, graphics are sending the message outward, but it is more important to listen.
Whether your business is large or small, trade show participation can increase your market share in the United States and abroad. Find out how to start your tradeshow evaluation.
Here are a few questions to help you evaluate how well (or poorly) your trade show exhibit succeeded at promoting your brand, products, and services.
Here are a handful of questions to help you properly evaluate the success of your trade show exhibit. How was your ROI, Planning, Execution, and Lead Generation?