Social Media

When discussing trade show tactics with your company's executive leaders, it's important to have answers to their questions to help make sure your exhibit is a successful one.

Technology and social media impact trade show and marketing programs both in the U.S. and at international events as well. It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too. The latest search engine algorithm change for mobile devices could leave your website off searches if it is not formatted for tablets and smart phones. Exhibit graphics and messaging incorporate social media and QR codes to engage the audience so mobile access should be incorporated as well.

Trade show displays are no longer just a 3-dimensional tool to deliver an exhibiting company’s marketing message. Including social media in exhibit planning objectives is another way to increase customer awareness and market share. Exhibitions are an opportunity for face-to-face interaction with customers. Social media can engage customers before, during and after the show.