With COVID-19 vaccinations underway globally, exhibitions and conferences will be gearing up in the coming months. This is an exciting time for trade shows and events. While surveys of C-Suite executives indicate they miss face-to-face interactions at exhibitions, the addition of hybrid digital formats enables exhibitors to increase their market by engaging with their customers both live and digitally. For live trade shows, new cleaning protocols are now standard at venues, hotels, airlines and rental cars so exhibitors and attendees will feel comfortable traveling again.
Whether your business is large or small, trade show participation can increase your market share in the United States and abroad. Whether it is your first show or you are an experienced manager, evaluating the preparation process should be an ongoing part of planning. Booth design, deciding between an exhibit rental or purchase are only part of the equation for successful trade show programs.