U.S. companies are increasing their global market share by participating in international exhibitions. Marketing programs are expanding to include exhibiting overseas to take products and services to the market in a face-to-face selling environment. As you are planning where to exhibit, also consider how to exhibit. Here are some criteria to consider whether to ship an existing property or rent locally.

Even though you are promoting your organization's products and services at a trade show, listening to feedback from attendees is going to have a larger impact on your bottom line.

When discussing trade show tactics with your company's executive leaders, it's important to have answers to their questions to help make sure your exhibit is a successful one.