ROI

Even though you are promoting your organization's products and services at a trade show, listening to feedback from attendees is going to have a larger impact on your bottom line.

Whether your business is large or small, trade show participation can increase your market share in the United States and abroad. Whether it is your first show or you are an experienced manager, evaluating the preparation process should be an ongoing part of planning. Booth design, deciding between an exhibit rental or purchase are only part of the equation for successful trade show programs.