Europe

Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center.

Euroshop 2014 is closed and time to reflect on what new ideas, products and services were highlighted for exhibition stand design companies.

Although the halls that featured store refrigeration equipment and fixtures are not as exciting for trade show exhibit attendees, there is always something interesting to see in every hall. Record breaking attendance figures reflect the importance of the show.