Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center.
Planning for international trade shows and events involve attention to details and these travel tips will help you and your team as well. An international event starts with selecting the venue, establishing a strategic goal, and arranging the support staff is only the beginning. Exhibit design, pre-show marketing, benchmarks for measuring return on investment, booth logistics are just part of the implementation process for an overseas booth.
International exhibit and event managers manage various challenges associated with implementing trade show programs. While overseas travel can be fun and rewarding, long-haul flights are not easy. Budget restrictions and company travel policies may not allow for business class travel. Here are some tips to share with trade show team members, many of whom may not be experienced travelers, to make transoceanic flights easier.
Singapore, the “Lion City,” has a rich history as an international trade city. Major exhibitions have been held in Singapore for many years for all industries including medical, telecommunications, and aerospace trade shows. The International Congress and Convention Association, ICCA, has recognized Singapore as Asia’s Top Convention City for the 12th consecutive year for hosting global exhibits and events. International trade show managers find Singapore a great city with plenty of venues, accommodations, and easy access from around the world.
Successful international trade show planning encompasses more than just an exhibition stand design. Event and exhibit program implementation require attention to detail and careful planning. In the midst of the logistics, experienced marketing managers and personnel who travel long distances should also look after their health.