The trade show and live event world have experienced many changes in the past twelve months. Digital formats will continue expand exhibiting companies’ presence by giving customers an option to attend outside of the live environment. Live trade shows will continue to increase their opening in the coming months and now it’s time to start planning now for your upcoming events even for dates in Q3 and Q4 in 2021.
São Paulo, the largest city in Brazil, is considered the hub of Latin American business. Today São Paulo is home to multinational corporations in various industries. The international trade shows and conferences reflect the economic diversity of the city. Nineteenth century prosperity began with the coffee industry then continued with industrialization. The city’s rich heritage of immigrants from Portugal, Italy and Japan contribute to its unique culture.