The trade show and live event world have experienced many changes in the past twelve months. Digital formats will continue expand exhibiting companies’ presence by giving customers an option to attend outside of the live environment. Live trade shows will continue to increase their opening in the coming months and now it’s time to start planning now for your upcoming events even for dates in Q3 and Q4 in 2021.
With COVID-19 vaccinations underway globally, exhibitions and conferences will be gearing up in the coming months. This is an exciting time for trade shows and events. While surveys of C-Suite executives indicate they miss face-to-face interactions at exhibitions, the addition of hybrid digital formats enables exhibitors to increase their market by engaging with their customers both live and digitally. For live trade shows, new cleaning protocols are now standard at venues, hotels, airlines and rental cars so exhibitors and attendees will feel comfortable traveling again.
Exhibitor Magazine reports 72% of U.S. companies are exhibiting overseas to increase market share. There are options for exhibit managers at smaller companies can also “test the waters” in a cost effective way. This article will outline some the options for purchasing shell scheme space, exhibiting in a U.S. pavilion, or possibly shipping a pop-up. Company branding opportunities may be reduced but can still be possible to introduce your company to new markets.
Shipping Pop-Up or Banner Stand
São Paulo, the largest city in Brazil, is considered the hub of Latin American business. Today São Paulo is home to multinational corporations in various industries. The international trade shows and conferences reflect the economic diversity of the city. Nineteenth century prosperity began with the coffee industry then continued with industrialization. The city’s rich heritage of immigrants from Portugal, Italy and Japan contribute to its unique culture.
In part three of this series, you will learn about different type exhibits available for your international trade show program. It is more common for American exhibitors to own properties for trade shows in the U.S. but may need to rethink this practice when exhibiting overseas. Several options are available from custom fabrication, modular, system or “build and burn”, renting or owning should be considered when planning an international exhibit program.