Exhibitor Show 2014 had the theme “Keep Moving” which is very appropriate for an industry that never stands still. Exhibiting companies and all the related service providers are in constant motion whether at a trade show, closing a show preparing for the upcoming schedule. Exhibition designers are looking for new products and technologies to create selling environments to deliver the marketing message for exhibitors.
Euroshop 2014 is closed and time to reflect on what new ideas, products and services were highlighted for exhibition stand design companies.
Although the halls that featured store refrigeration equipment and fixtures are not as exciting for trade show exhibit attendees, there is always something interesting to see in every hall. Record breaking attendance figures reflect the importance of the show.
All around the world, so many eyes are on the 2014 Winter Olympics in Sochi, Russia. Whether viewing on televisions, computers, or mobile devices, the world is watching athletes who have dedicated themselves to pursuit of athletic excellence. How many of those millions of viewers consider the parallel to exhibitions? There are so many ways large international trade shows are similar to the Olympic Games.
Companies participating in international trade shows have the same primary objective: to increase their market share. Planning and executing a show in an unfamiliar country presents a unique challenge to exhibit managers. Rio de Janeiro is a key market for Latin America and in addition to hosting the Olympics in 2016, it is home to major exhibitions.
“Size matters” is no joke when it applies to the height of your exhibit. Safety first is important to every exhibiting company and convention facilities. Trade show managements, professional/industry associations as well as venues across Europe are changing height restrictions, sometimes after the exhibitor service kit has been published. Exhibit managers and builders may not be advised of the change until they have submitted the exhibit designs for approval. In some cases the association is not aware of a venue height rule change when the exhibitor manual is published.