Trade Show

Get more information on the different types of exhibits available for your international trade show program.

This is the second part of the series introducing American exhibit managers to international trade show management. In the last edition, the terminology differences were outlined to start and this blog will explore the differences and options for overseas exhibiting. When purchasing exhibit space, the choices are raw space or space only, shell scheme or participating in a pavilion. Here is more information on the choices and what to expect.

When going overseas for the first time, exhibition managers easily get overwhelmed. In this 4 part series, we'll explain all the ins and outs of global trade show exhibiting and exhibition display.

Dubai is a hot spot for event and exhibit managers looking to help their company to expand market share and it’s not just because of the high temperatures in the summer. Dubai is a global city and business hub in the Persian Gulf that is hosting major trade shows across all industries. The economy is rich in history as a trade center because it has always been an important port of call. Known today for oil, in the early days it was a fishing village and famous for pearl trading. Exhibition venues are as sleek and modern as the city itself.

Singapore, the “Lion City,” has a rich history as an international trade city. Major exhibitions have been held in Singapore for many years for all industries including medical, telecommunications, and aerospace trade shows. The International Congress and Convention Association, ICCA, has recognized Singapore as Asia’s Top Convention City for the 12th consecutive year for hosting global exhibits and events. International trade show managers find Singapore a great city with plenty of venues, accommodations, and easy access from around the world.

Successful international trade show planning encompasses more than just an exhibition stand design. Event and exhibit program implementation require attention to detail and careful planning. In the midst of the logistics, experienced marketing managers and personnel who travel long distances should also look after their health.

Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition.

As the global marketplace expands more companies are participating in overseas exhibitions. Successful trade show planning isn’t just about the stand design. Safety for employees while traveling is as important to corporate management as securing new business in foreign markets. Staff members will be confident when embarking on an overseas trip for exhibitions when they are informed about current safety precautions.

The exhibition industry around the world is becoming as green as the loveable frog singing about being green. Overseas exhibit builders have been in the forefront of re-purposing trade show displays for many years. One reason is out of necessity because of high cost for warehousing.