Badges with RFID chips offer a lot of opportunity for your exhibit and will help even after the trade show is over.
Technology has been integrated into exhibits for many years – the newest addition is virtual reality. While there is no substitute for face-to-face marketing, adding virtual reality to your exhibit program can enhance the attendee experience and increase their knowledge about your product or service.
Using mobile apps on your phone during a trade show to help keep you connected to customers and prospects will contribute to a successful trade show.
It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too.