Technology has been integrated into exhibits for many years – the newest addition is virtual reality. While there is no substitute for face-to-face marketing, adding virtual reality to your exhibit program can enhance the attendee experience and increase their knowledge about your product or service.
Trade show technology is advancing quickly. Badges with RFID chips offers a lot of opportunity for your exhibit and even after the trade show is over.
Using mobile apps on your phone during a trade show to help keep you connected to customers and prospects will contribute to a successful trade show.
It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too.