Technology

Is Your Company Website Mobile Friendly?

Technology and social media impact trade show and marketing programs both in the U.S. and at international events as well. It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too. The latest search engine algorithm change for mobile devices could leave your website off searches if it is not formatted for tablets and smart phones. Exhibit graphics and messaging incorporate social media and QR codes to engage the audience so mobile access should be incorporated as well.

Reflections On Euroshop 2014

Euroshop 2014 is closed and time to reflect on what new ideas, products and services were highlighted for exhibition stand design companies.

Although the halls that featured store refrigeration equipment and fixtures are not as exciting for trade show exhibit attendees, there is always something interesting to see in every hall. Record breaking attendance figures reflect the importance of the show.