Technology has been integrated into exhibits for many years – the newest addition is virtual reality. While there is no substitute for face-to-face marketing, adding virtual reality to your exhibit program can enhance the attendee experience and increase their knowledge about your product or service.
Technology in trade show exhibits is more than just special lighting effects and video walls. Radio Frequency Identification (RFID), is an exciting technology that captures valuable information exhibit managers can use to measure who visits the exhibit, how long they stay and what areas attract the most attention. Organizers have embedded RFID chips in badges to gather show data but now exhibit managers can use the same technology within their trade show booth.
Using mobile apps on your phone during a trade show to help keep you connected to customers and prospects will contribute to a successful trade show.
It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too.