International exhibiting expert Jeannine Swan, Owner of Global Exhibit Management discusses some major upcoming shows, what it means to be GBAC gold star accredited, some recent survey data on the value of F2F marketing and some of the nuances and intricacies of international exhibiting. Listen here.
The trade show and live event world have experienced many changes in the past twelve months. Digital formats will continue expand exhibiting companies’ presence by giving customers an option to attend outside of the live environment. Live trade shows will continue to increase their opening in the coming months and now it’s time to start planning now for your upcoming events even for dates in Q3 and Q4 in 2021.
With COVID-19 vaccinations underway globally, exhibitions and conferences will be gearing up in the coming months. This is an exciting time for trade shows and events. While surveys of C-Suite executives indicate they miss face-to-face interactions at exhibitions, the addition of hybrid digital formats enables exhibitors to increase their market by engaging with their customers both live and digitally. For live trade shows, new cleaning protocols are now standard at venues, hotels, airlines and rental cars so exhibitors and attendees will feel comfortable traveling again.
Brussels, capital of the European Union, is the site for diverse international trade shows and conferences. The city’s exhibition and conference venues integrate history in addition to state-of-the-art facilities. Trade show and event managers appreciate the diversity of venues for conventions and product launches. Brussels is relatively small in comparison to other European capitals which makes it a desirable location for global events.