Trade show displays are no longer just a 3-dimensional tool to deliver an exhibiting company’s marketing message. Including social media in exhibit planning objectives is another way to increase customer awareness and market share. Exhibitions are an opportunity for face-to-face interaction with customers. Social media can engage customers before, during and after the show.
This is the second part of the series introducing American exhibit managers to international trade show management. In the last edition, the terminology differences were outlined to start and this blog will explore the differences and options for overseas exhibiting. When purchasing exhibit space, the choices are raw space or space only, shell scheme or participating in a pavilion. Here is more information on the choices and what to expect.