São Paulo, the largest city in Brazil, is considered the hub of Latin American business. Today São Paulo is home to multinational corporations in various industries. The international trade shows and conferences reflect the economic diversity of the city. Nineteenth century prosperity began with the coffee industry then continued with industrialization. The city’s rich heritage of immigrants from Portugal, Italy and Japan contribute to its unique culture.
Trade show displays are no longer just a 3-dimensional tool to deliver an exhibiting company’s marketing message. Including social media in exhibit planning objectives is another way to increase customer awareness and market share. Exhibitions are an opportunity for face-to-face interaction with customers. Social media can engage customers before, during and after the show.