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Are you ready to learn more about choosing your space at the next trade show? In the second part of this series, we will discuss considerations for your location, size, and configuration. Just like buying real estate, consider the “neighborhood” when reviewing space selection choices. Look at the floorplan from previous years for a historical perspective. Is the show getting larger or smaller? Can you see any trends for what your competitors have been doing with their location and size?

In the United States, the saying “location, location, location” is commonly associated with real estate but is it equally important in buying your trade show exhibit space. In this two-part series, we will provide information that will help ease the stress of space selection by sharing information we’ve learned from our experience with global trade shows.

When discussing trade show tactics with your company's executive leaders, it's important to have answers to their questions to help make sure your exhibit is a successful one.

Exhibit managers make decisions daily that directly impact a corporate trade show program. Before starting on the exhibit design, be mindful of the implementation- should the booth be purchase or rental? There are several criteria to consider when deciding between renting or purchasing an exhibit (or stand*) before making a final decision.

Technology and social media impact trade show and marketing programs both in the U.S. and at international events as well. It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too. The latest search engine algorithm change for mobile devices could leave your website off searches if it is not formatted for tablets and smart phones. Exhibit graphics and messaging incorporate social media and QR codes to engage the audience so mobile access should be incorporated as well.