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Tips to Choosing Your Trade Show Space – Part 1

In the United States, the saying “location, location, location” is commonly associated with real estate but is it equally important in buying your trade show exhibit space. In this two-part series, we will provide information that will help ease the stress of space selection by sharing information we’ve learned from our experience with global trade shows.

Is Your Company Website Mobile Friendly?

Technology and social media impact trade show and marketing programs both in the U.S. and at international events as well. It isn’t just about Twitter, Facebook and hashtags, trade show managers need to be sure the company website is “mobile friendly” too. The latest search engine algorithm change for mobile devices could leave your website off searches if it is not formatted for tablets and smart phones. Exhibit graphics and messaging incorporate social media and QR codes to engage the audience so mobile access should be incorporated as well.

Sizzling São Paulo

São Paulo, the largest city in Brazil, is considered the hub of Latin American business. Today São Paulo is home to multinational corporations in various industries. The international trade shows and conferences reflect the economic diversity of the city. Nineteenth century prosperity began with the coffee industry then continued with industrialization. The city’s rich heritage of immigrants from Portugal, Italy and Japan contribute to its unique culture.

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