Successful international trade show planning encompasses more than just an exhibition stand design. Event and exhibit program implementation require attention to detail and careful planning. In the midst of the logistics, experienced marketing managers and personnel who travel long distances should also look after their health.
Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition.
As the global marketplace expands more companies are participating in overseas exhibitions. Successful trade show planning isn’t just about the stand design. Safety for employees while traveling is as important to corporate management as securing new business in foreign markets. Staff members will be confident when embarking on an overseas trip for exhibitions when they are informed about current safety precautions.
Many people around the world remember a loveable frog singing a song about being green. Who could have guessed that years later we all want to be green, particularly in the exhibition and event business. As exhibit and event team members travel, Smartphone and android devices are the new normal instead of paper boarding passes.