Blog

Enchanting Edinburgh - More Than Just The Capital City of Scotland

Edinburgh, the capital of Scotland, is among most beautiful European capital cities. From NATO to MTV Europe, Edinburgh is a UNESCO World Heritage Site that attracts diverse audiences. The city’s exhibition and conference facilities integrate history and old-world charm with state-of-the-art venues. Trade show and event managers will appreciate the diversity of venues for conventions or product launches. What other cities can boast a castle that hosted a Rod Stewart concert?

Tips to Pick Your Trade Show Space – Part 2

Are you ready to learn more about choosing your space at the next trade show? In the second part of this series, we will discuss considerations for your location, size, and configuration. Just like buying real estate, consider the “neighborhood” when reviewing space selection choices. Look at the floorplan from previous years for a historical perspective. Is the show getting larger or smaller? Can you see any trends for what your competitors have been doing with their location and size?

Tips to Choosing Your Trade Show Space – Part 1

In the United States, the saying “location, location, location” is commonly associated with real estate but is it equally important in buying your trade show exhibit space. In this two-part series, we will provide information that will help ease the stress of space selection by sharing information we’ve learned from our experience with global trade shows.

How Do Trade Shows Impact Marketing Programs?

Executive leaders may ask or question, what is the power of trade shows in the marketing program? Exhibitions are a unique selling environment and there is no substitute for face-to-face marketing. New products, services and branding, are presented to existing and new customers that generate immediate feedback that isn’t possible with an advertisement or on the internet.