January 25, 2017 - 11:10am
lake geneva switzerland

Here are a few tips for when you take your trade show exhibit to Geneva, Switzerland. Not a part of the European Union, there are a few items to make note of.

December 6, 2016 - 3:27pm
picture of ear to represent listening at a trade show

Trade show and event managers deliver the marketing message and branding for their company in a unique environment. There is no substitute for face-to-face selling at an exhibition. The information gathered will increase the ROI (Return on Investment) by measuring the quality of leads that become sales but also listening to attendees is invaluable. Video presentations, live demonstrations, graphics are sending the message outward, but it is more important to listen. Successful trade show managers train their booth staff not only to deliver the message but to hear what attendees are asking about, are engaging with and interested in learning more.

October 18, 2016 - 9:30am
header graphic for trade show success

Using mobile apps on your phone during a trade show to help keep you connected to customers and prospects will contribute to a successful trade show.

September 13, 2016 - 4:57pm

You're all set for the tradeshow with your custom, branded exhibit. But what about the unexpected? Here are a few items to remember to keep on hand with you.

July 12, 2016 - 12:02pm
trying to decide on a tradeshow plan in the event of emergencies

Make sure your tradeshow exhibit plan includes a safety plan in case of natural or made made disasters.


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