Here are a few tips for when you take your trade show exhibit to Geneva, Switzerland. Not a part of the European Union, there are a few items to make note of.
Trade show and event managers deliver the marketing message and branding for their company in a unique environment. There is no substitute for face-to-face selling at an exhibition. The information gathered will increase the ROI (Return on Investment) by measuring the quality of leads that become sales but also listening to attendees is invaluable. Video presentations, live demonstrations, graphics are sending the message outward, but it is more important to listen. Successful trade show managers train their booth staff not only to deliver the message but to hear what attendees are asking about, are engaging with and interested in learning more.
Using mobile apps on your phone during a trade show to help keep you connected to customers and prospects will contribute to a successful trade show.
You're all set for the tradeshow with your custom, branded exhibit. But what about the unexpected? Here are a few items to remember to keep on hand with you.
Make sure your tradeshow exhibit plan includes a safety plan in case of natural or made made disasters.