International trade shows are full of acronyms, so what is the newest addition to the EU’s alphabet letters that will impact U.S. exhibitors? GDPR is the General Data Protection Regulation that goes into effect May 25th 2018. The goal of GDPR is to protect personal data and prevent data leaks as well as unwanted marketing solicitation. American companies participating in European exhibitions are impacted by this legislation-fines for noncompliance can be as high as 4% of your company’s annual revenue.
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April 18, 2018 - 12:52pm
January 23, 2018 - 11:48am
Technology has been integrated into exhibits for many years – the newest addition is virtual reality. While there is no substitute for face-to-face marketing, adding virtual reality to your exhibit program can enhance the attendee experience and increase their knowledge about your product or service.
October 26, 2017 - 8:30am
Technology in trade show exhibits is more than just special lighting effects and video walls. Radio Frequency Identification (RFID), is an exciting technology that captures valuable information exhibit managers can use to measure who visits the exhibit, how long they stay and what areas attract the most attention. Organizers have embedded RFID chips in badges to gather show data but now exhibit managers can use the same technology within their trade show booth.
July 18, 2017 - 1:45pm
Taking your exhibit overseas? Here are some things to think about when traveling with your organization's exhibit and a few alternatives.
April 19, 2017 - 11:22am
While worldwide travel can be exciting, waiting in long lines at airport security checkpoints can be frustrating. Trade show managers spend time waiting for space selection, budget approvals, and freight deliveries. Though there is so much waiting time exhibit and event professionals can’t control, now flying through airport lines faster is possible with trusted traveler programs.
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