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Guidelines for Interactive Technology in Trade Show Exhibits

Trade shows continue to evolve and incorporate new ways to engage attendees in meaningful ways. An exhibition provides a face-to-face sales opportunity to interact with prospective and existing customers. Experiential marketing in an exhibit is another way to achieve strategic goals and increase market share. Whether your company is exhibiting in the U.S. or overseas, consider these guidelines as you start your planning.

Trade Show Budget Builder

Every exhibit and event manager wants to increase their budget to achieve marketing goals and objectives. Many American companies are missing an opportunity to increase the annual budget by reclaiming Value Added Tax (VAT) or Goods Services Tax (GST) taxes that are paid on overseas events. VAT is a transaction tax on goods and services charged around the world. The tax may be listed as VAT, GST, MWST or consumption tax and can be refunded from Western Europe, Canada, Taiwan, and South Korea.

5 Tips For Trade Show Managers Emergency Planning

“Safety First” is a catchphrase that’s been around for years and applies to many situations. Convention and exhibition centers worldwide strive to provide a safe environment for visitors during trade shows and conferences as well as to everyone in the hall during installation and dismantle. Exhibits are designed and built to adhere to safety regulations so booth staff and guests don’t have to worry about the booth catching fire or structural pieces falling.

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