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While the pandemic has negatively impacted live trade show events worldwide, it is also creating opportunities to expand companies’ market share using new platforms.

Brussels, capital of the European Union, is the site for diverse international trade shows and conferences. The city’s exhibition and conference venues integrate history in addition to state-of-the-art facilities. Trade show and event managers appreciate the diversity of venues for conventions and product launches. Brussels is relatively small in comparison to other European capitals which makes it a desirable location for global events.

Everyone is familiar with the expression, “if the shoe fits, wear it” and the same philosophy is true for trade show exhibits. There are many options from which to choose but which is the best fit for your trade show program? Here are four options to help you discover the right fit for your company.

Trade shows continue to evolve and incorporate new ways to engage attendees in meaningful ways. An exhibition provides a face-to-face sales opportunity to interact with prospective and existing customers. Experiential marketing in an exhibit is another way to achieve strategic goals and increase market share. Whether your company is exhibiting in the U.S. or overseas, consider these guidelines as you start your planning.

Exhibiting in Australia can help your organization expand and grow your market share. Research the exhibit regulations and culture to get a competitive edge.