Planning for international trade shows and events involve attention to details and these travel tips will help you and your team as well. An international event starts with selecting the venue, establishing a strategic goal, and arranging the support staff is only the beginning. Exhibit design, pre-show marketing, benchmarks for measuring return on investment, booth logistics are just part of the implementation process for an overseas booth.
While overseas travel can be fun and rewarding, long-haul flights are not easy. Budget restrictions and company travel policies may not allow for business class travel.
The city’s exhibition and conference facilities integrate history and old-world charm with state-of-the-art venues. Trade show and event managers will appreciate the diversity of venues for conventions or product launches.
There are considerations for your location, size, and configuration. Just like buying real estate, consider the “neighborhood” when reviewing space selection choices.