While worldwide travel can be exciting, waiting in long lines at airport security checkpoints can be frustrating. Trade show managers spend time waiting for space selection, budget approvals, and freight deliveries. Though there is so much waiting time exhibit and event professionals can’t control, now flying through airport lines faster is possible with trusted traveler programs.
Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center.
Planning for international trade shows and events involve attention to details and these travel tips will help you and your team as well. An international event starts with selecting the venue, establishing a strategic goal, and arranging the support staff is only the beginning. Exhibit design, pre-show marketing, benchmarks for measuring return on investment, booth logistics are just part of the implementation process for an overseas booth.
International exhibit and event managers manage various challenges associated with implementing trade show programs. While overseas travel can be fun and rewarding, long-haul flights are not easy. Budget restrictions and company travel policies may not allow for business class travel. Here are some tips to share with trade show team members, many of whom may not be experienced travelers, to make transoceanic flights easier.
Dubai is a hot spot for event and exhibit managers looking to help their company to expand market share and it’s not just because of the high temperatures in the summer. Dubai is a global city and business hub in the Persian Gulf that is hosting major trade shows across all industries. The economy is rich in history as a trade center because it has always been an important port of call. Known today for oil, in the early days it was a fishing village and famous for pearl trading. Exhibition venues are as sleek and modern as the city itself.
Singapore, the “Lion City,” has a rich history as an international trade city. Major exhibitions have been held in Singapore for many years for all industries including medical, telecommunications, and aerospace trade shows. The International Congress and Convention Association, ICCA, has recognized Singapore as Asia’s Top Convention City for the 12th consecutive year for hosting global exhibits and events. International trade show managers find Singapore a great city with plenty of venues, accommodations, and easy access from around the world.
Successful international trade show planning encompasses more than just an exhibition stand design. Event and exhibit program implementation require attention to detail and careful planning. In the midst of the logistics, experienced marketing managers and personnel who travel long distances should also look after their health.
Participating in trade shows in London has helped countless companies achieve marketing objectives for decades and will continue into the future. London has been the gateway to international business long before the London Eye opened in 2000 and 2012 Olympics. Trade shows have a rich history in London. In 1851, 6,039,195 visitors came to see 28 countries participating in the Great Exhibition of Works of Industry, sometimes referred to as the Crystal Palace Exhibition.
As the global marketplace expands more companies are participating in overseas exhibitions. Successful trade show planning isn’t just about the stand design. Safety for employees while traveling is as important to corporate management as securing new business in foreign markets. Staff members will be confident when embarking on an overseas trip for exhibitions when they are informed about current safety precautions.
Companies participating in international trade shows have the same primary objective: to increase their market share. Planning and executing a show in an unfamiliar country presents a unique challenge to exhibit managers. Rio de Janeiro is a key market for Latin America and in addition to hosting the Olympics in 2016, it is home to major exhibitions.